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Revenue - The Performance Marketing Standard
We all know what happened to the dot-coms that didn't have a solid
business model. Now, millions of people have found a business
model that works better, and it's called performance marketing.
Over the past few years, thousands of major corporations have been
busily recruiting affiliates to sell their goods and services on a
commission basis. For the merchants, this represents a wide-margin
sales channel. For the affiliates, it represents an opportunity to
earn substantial incomes by operating a low-overhead business. For
consumers, it helps to fulfill the promise of e-commerce -
competitive pricing, broad selection and superb service.
Revenue is only magazine devoted to performance marketing. To do
this they're working with thought leaders - industry gurus,
successful affiliates, top journalists and others - to produce a
magazine that stresses good business practices and strong ethical
guidelines that will help performance marketing grow.
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