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Note from Jim Edwards:
My friend David Garfinkel (who is
widely known as "The World's Greatest Copywriting Coach")
painstakingly put this product together because he saw that most
people did not really understand how to successfully adapt proven
headlines to their own business. And he knew there had to be a
better way.
I don't agree with David about a quite a few things, but I have to
admit that on this point, David is right on target! Most Web sites
I look at have, in fact, headlines that suck ... if, that is, they
even have a headline at all! (That is the #1 problem I see on
virtually any mini-site that is not doing well... either no
headline or a crappy headline!)
So, what David did was, he found "idiot-proof" proven headlines
(that would work for nearly any business, even if the copywriter
had zero experience), and he turned them into fill-in-the-blank
headline "templates." Now, I know what you are thinking. You've
probably seen products like that before. David knew from
experience a product like that, by itself, wouldn't be enough.
So he took it a couple of steps further:
- First, he customized each headline for 10 to 15 businesses,
so you have ready-made headlines as well as concrete,
professionally written headlines that work in many different
areas, and...
- Then, he carefully explains the psychology behind each
headline, in plain, simple, easy-to-understand terms, so that
after you write the headline, the sales letter, email teaser, or
ezine ad that follows would practically write itself!
I know that's hard to believe, but that's been my personal
experience over and over. I use David's book every time I need to
brainstorm a list of headlines that really work!
And David tells me that he has heard the same thing from countless
other copywriters and non-copywriters alike. There's something
about the way he explains the psychology that gets your mind
focused and ready to write! It makes headlines "make sense"
because it puts them in a "context" that makes sense for each
market.
Also it helps you develop a copyright "rhythm" too... that "place"
all copywriters get to when the great copy flows out of you just
like water!
All in all, you get 20 "basic" headlines that will work for any
business... along with 50 bonus headlines that are in template
form... and, an additional 227 customized headlines based on the
20 "basic" templates, so you get lots of inspiration and
direction, with very little work on your part! Bottom line: 297
Killer Headlines!
When this product was first released to a small "insider" group,
it sent shockwaves throughout the industry.
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