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The Definitive Guide to Google AdWords arms you with a slew of
powerful tools and ideas, including:
Fast-Start Guide gives a Blow-by-Blow example of setting up a
real Google AdWords campaign for a real company: The wrong way
(very typical, and it always fails) and the right way
How to consistently buy clicks for only 5-10 cents on Google, that
would cost you $1.00 or more on Overture. (Google and Overture are
the two major players, but Google will give you more targeted
traffic for far less money, IF you know the insider secrets of
their system)
A revolutionary, effective new keyword insertion approach that
prevents your keywords from being put 'On Hold' and disabled
The very latest 2006 AdWords developments: Dynamic Keyword
Insertion; The new rules that affect affiliate marketers; Google's
Budget Optimizer; Better landing pages and sales conversion
tracking; Expanded Phrase Matching and More
Easy, ingenious "tweaks" that boost click-thru rates by 30 to 300%
- this makes a huge difference, because Google will give you more
visitors for the same amount of money!
40 specific examples and numerous case studies, including ads, the
keywords, bid prices and bottom-line numbers from real companies
in ten different industries. There's just no better way to learn
than by seeing a variety of real-world examples!
Screen shots of actual Google campaigns, so you get an insider's
view of how it really works. You see how their campaigns developed
over time, what worked, what didn't work and why
Some keywords cost 5 cents a click. Some are 5 dollars a click. A
few cost 50 dollars! Discover how to get traffic from hundreds of
inexpensive keywords instead of 10-20 expensive ones - and get
more visitors for less money
Google Image Ads: Fresh insights on how to get this new
advertising medium to work for you, bringing you even more
qualified customers from every corner of the Internet
Several specific strategies for dealing with Google's "no popups"
rule - methods that are much more effective, and don't annoy your
customers
An entirely new and updated Frequently Asked Questions section for
2006, accumulated from four different seminar audiences, covering
nearly every aspect of Pay Per Click advertising. Chances are any
question you've got is covered here!
Are you on a tight budget? Limited to a few dollars a day?
Discover how to turn the "80/20 rule" upside down and cut your ad
spend by as much as 95%
What to do when bid prices are $5 to $10 per click in
hyper-competitive categories - how to break in when you're "locked
out" of a tight game
A clever, highly unusual strategy for non-profit organizations
that brings tons of visitors for pennies
How to use Pay Per Click market intelligence to optimize your web
pages to get FREE traffic from search engines
An incredibly simple, one-page "cheat sheet" shows you how to get
more people to take action when they visit your site
Ten Times the traffic for less money: A rarely used, powerful
method that gets 10-20% of people to click on your ads, instead of
the usual 1-2%, without spending a penny more
Everything
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