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After reading this book, you will learn:
- How to put your site in front of 80% of Internet users in
under 24 hours
- How Pay Per Click can be used in any type of business to
drive up sales and profits
- How ad tracking software helps you KNOW true Return On
Investment (and show you what works and what wastes your money)
- Exciting new “Local” pay per click options that allow even
hometown businesses to prosper online
- How to choose best keywords AND bid effectively on them (and
why #1 is usually not worth the money)
- How to write a PPC ad to get better results than your
competitors
- How to expose your ads to thousands of people without paying
a cent
- How to use research and bid management tools
- How businesses without a website can still use local PPC
- If you can you trust the tools and reports the search
engines provide?
- What are the Top 10 PPC Search Engines
Cover in depth; other vital marketing concepts important to any
business, such as--
- Website strategies to convert more visitors into buyers,
then into repeat buyers (does your site work well?)
- When you should use an outside marketing firm, and when you
should do it yourself
- How to get thousands of people to view your ads without
paying a penny
- Split testing using 3rd party tools (the best way to
determine the most effective ones)
- Click fraud, and the tools, methods and techniques that
protect your business online
- Affiliate, partnership options and other ways to enhance
profits with ZERO additional expense
- Pay Per Lead, Pay Per Sale & Pay Per Call -- and how to use
them ALL
and more
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