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What you'll learn...
Six critical questions you need to ask yourself before you even
begin to create your marketing plan. (These are the same six
questions all entrepreneurs should ask themselves before starting
a business.)
The one confusion that 95% of all new business owners have that
significantly decreases their ability to market their products
effectively.
Four questions that you can use to immediately understand your
customers and marketplace. (An important prerequisite to
developing your marketing plan.)
Seven critical elements of a compelling marketing message.
How to determine which marketing medium to use to promote your
product or service.
A unique five-step method for setting your annual sales goals.
A simple, 60-second formula for determining your marketing budget
with high accuracy.
A step-by-step technique for determining the lifetime value of
your customer.
A simple trick using the lifetime value formula to motivate your
employees to deliver exceptional customer service.
An actual example of the lifetime value calculation for a real
live business.
How to use the “performance gap” method for developing a
rock-solid unique selling proposition that will set you apart from
your competition.
Three specific examples of winning USPs from three completely
different industries, and how they were created using the
"performance gap" method.
The secret to creating a powerful USP, even if you compete in a
so-called "commodity" business.
Why nearly all small businesses have watered down,
run-of-the-mill, boring marketing messages.
The key element to creating a compelling marketing message that
gets people’s attention and forces them to take action.
A five-step, paint-by-the-numbers, proven method for creating a
winning marketing message that anybody can write. (Even a
C-average high-school student can write a compelling marketing
message using this method!)
The single biggest mistake that small businesses make when
creating their own marketing messages. (Nearly every brochure,
website, advertisement, and commercial makes this deadly mistake.)
Why customer service doesn’t always result in referrals. (This is
an ugly myth!)
The difference between word-of-mouth advertising and referrals.
(The business owner that doesn’t understand this difference will
never get the amount of referrals they expect and deserve.)
A simple method for asking for referrals that works 90% of the
time.
The two most important referral programs that every small business
should be using, with a step-by-step method for implementing both.
How to start your own referral group that will feed your business
with a never-ending stream of high-quality referrals.
The best way to reward referral-givers and the absolute worst way
to reward referrers. (Hint: Most people use the latter method.)
What every small business in America should be doing to rapidly
build an accurate customer database.
How to segment your customer database into A, B, and C customers
using the 80/20 revenue formula. (I even show you a spreadsheet
example of how this is done.)
How a clothing retailer reaped $52,767 in sales with only a $1,968
investment… and how you can too, following his system.
A simple method of reactivating old customers who haven’t done
business with you over a period of time.
How to profit from your customers without even bringing them back
into your business, using your customer database.
How to identify profitable joint venture partners that can flood
your business with new customers with little to no cash outlay.
Six specific examples of potential joint ventures that you can use
in your own business to immediately boost revenues.
How to approach your joint venture partner so that they’ll say
“yes” to your proposition nearly every time. (I show you a live
example of a joint venture promotion.)
Specific word-for-word responses to the three most common
objections when proposing a joint venture with a potential
partner.
A five-step roadmap to get your first joint venture program up and
running.
There's Even More — A Lot More!"
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