Shawn Collins

Shawn Collins

Shawn Collins (of Shawn Collins Consulting) is experienced with the interfaces of all of the affiliate solution providers, having been an affiliate since 1997, and an affiliate manager since 1998.

His book, 'Successful Affiliate Marketing for Merchants' is the best selling book in the space, and it is considered to be required reading by affiliate managers. Shawn is a co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, which regularly sells out and features the biggest names in performance marketing. In June 2006, Shawn won the LinkShare Golden Link Award for Performance Marketing's Most Vocal Advocate. Additionally, Shawn has been quoted in numerous publications, including DM News, Internet Retailer, Inc. Magazine, the New York Times, and the Washington Times.

He recently published the AffStat 2006 Report, a research, analysis, and benchmarking report for the affiliate marketing industry. The data in the AffStat series is widely quoted by trade publications, including Internet Retailer and Jupitermedia properties.

 

AffStat

Shawn Collins
Nearly two hundred affiliate managers from a cross-section of the industry were surveyed on their overall statistics. Covered in the survey included affiliate networks, staffing, affiliate recruiting, and management. The survey question responses are broken out by affiliate program type: bounty, pay per lead, and pay per sale. [ description ]

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