Working With
Professionals
Even the smallest and newest business needs help at least two kinds of
specialists: an attorney and an accountant. Depending on your type of
business and your skills you may, from time to time, ask the advice of
other professionals, such as a direct mail or marketing specialist, an
insurance representative, management consultant, a computer specialist, a
realtor, or a public relations expert.
Several guidelines will hold true no matter what type of expert you are
dealing with:
Interview professionals to see if you will be comfortable working with
them. Make sure they have served other small businesses similar to yours.
Find out ahead of time exactly what service you are buying, what the
working relationship will be and what fees will be charged.
Be completely honest about your business situation. Advice based on
partial or incorrect information is no advice at all. If you are having
problems, don’t be embarrassed. If your sales are down, give the experts
all the information you have and work as a team to solve the problem. If
business is good, don’t be afraid that professionals will steal your
idea or expect a raise. Build a trusting, business like relationship.
Expect the professionals you hire to spend at least some of their time
teaching you and explaining complex concepts. But don’t expect to be
spoon-fed or delegate all decisions to them. Take a course at the local
community college in record-keeping and taxes or public relations to
develop more skill in areas where you are inexperienced.
Keep your appointments and pay your bills promptly.
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